Augmented cultural program
On the occasion of the release of the brand new Stereolux program, our teams created an unprecedented and interactive experience: the augmented program.
This program, which is actually expanded, is accessible without an app, and gives visitors the opportunity to access the ticket office for the many shows at the centre and real-time news of the Stereolux activity. An important feature in an uncertain period where each event may be subject to the restrictions of the health crisis.
An accompaniment on creating an engaging experience with the Stereolux community in order to reaffirm their presence and their program in this period of health measures, and a proposal to increase their new communication media with an evolving content that can be adapted in real time.
A new cultural programming experience to be lived from posters or flyers accessible throughout the city of Nantes with an immersive journey separated into two key moments via a QR CODE or a landing :
When scanning the front, users discover an animated 3D representation of the visual designed by the Deux point Deux agency.
When scanning the back, users access content related to the centre's programme and can access the sections of the Stereolux website. (Agenda, ticketing, etc.)
A hybrid communication project never before seen in the French cultural sphere.
A marked infatuation on the part of the public on the Stereolux social networks.