JouéClub catalog for Christmas 2020
The JouéClub toy distribution network (300 stores in France) asked the french agency Altavia and Blinkl to imagine an interactive device for its 405-pages catalog, reviewing some 2,000 references. With the JouéClub application, children and their parents are invited to scan the pages and discover surprising content, including mini-games.
Each "mission" includes a fun experience adapted to the age of the child and linked to the chosen section. We have designed a wide range of puzzle and skill games, available according to age and theme.
Access to experiences, mini-games from catalogs.
Highlighting content with a creative visual and multimedia approach in order to capitalize on interactivity and content creation. The mini-games invite interaction between children, with parents.
Possibility for the user to navigate through the experience to all the brand's web channels: online store, selections of toys to compose a wish list, etc.