Festival Photo La Gacilly

The La Gacilly Photo Festival is the largest open-air photography event in Europe, offering 25 large-format and outdoor exhibitions of the greatest international photographers to more than 300,000 visitors each year. We supported the festival in setting up an interactive mediation guide for the exhibitions.
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  • Before

    Direct access to the mediation guide from the Festival website, signage within the exhibitions concerned and on the Festival program 

  • While

    A work in contact with photographers for writing, editing and staging the augmeted experiences in the exhibitions

  • After

    An extended interactive experience within the Festival catalog, experimentation with new educational formats and ongoing cooperation with photographers on their personal projects

The interactive mediation guide

First visitors then contributors of the Festival, we develop a particular bond with this major event of photography and the values of accessibility, rurality and ecology it defends. We are happy to have been able to develop, first in application on the work of Nick Brandt and Vincent Munier, then without application thanks to Blinkl technology, an interactive mediation guide allowing visitors, in certain exhibitions, to scan images with their own smartphones to discover the stories behind the photographs.

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