The Cémoi group, France's leading chocolate maker, has been creating moments of discovery for all chocolate moments since 1814. 

Today, this brand with unique know-how processes its cocoa only in France in its nine chocolate factories spread across the country.

Responsible and committed, Cémoi has developed a short and transparent production circuit for its products, thus following a societal approach that respects raw materials and its employees.

This year, their teams have decided to orchestrate a campaign around the slogan: "close to you". 

To meet this ambition, we helped them create 5 special events for the holidays and families: carnival, Easter, organic spring, Halloween and Christmas. 

  • Before

    Realization of a creative work in collaboration with Cémoi around the playful devices intended to eventualize the strong times of the year.

  • While

    Plunge children and families into the heart of the Cémoi universe with mini-games and immersive videos accessible from a QR code or from the brand's website. 

  • After

    Animate a community and give visibility on Cémoi's networks thanks to the players' shares and actions. A media strategy thought out in advance with the brand's teams.

For the month of April and the Easter holidays, our teams imagined a 360° immersive egg hunt in one of their chocolate factory located in the city of Molsheim, in Alsace.

Give the public the opportunity to win prizes and offers by playing from their smartphone or on the brand's website. Various prizes such as stays in France, a year of chocolate or discount coupons.

Next project