The Reunion des musées nationales Grand Palais and Fisheye created the first world festival dedicated to augmented reality art, open to the general public from June 19 to 21, 2021.

An event that honours artists, for whom the perception of reality is a call to creativity, by offering them an exceptional platform for expression : the app “Palais Augmented”, created by Blinkl.

The aim is to invest the space of the Grand Palais Éphémère, and reveal multiple points of view augmented in the form of original creations in situ.

  • Before

    Communication on various web information platforms as well as a press inauguration to invite the public to come and discover this brand new festival with a smartphone.

    The application was also distributed on various download platforms (Apple Store / Google Play) in order to allow everyone to have access to it during the festival.

  • During

    In situ signage prompting visitors to download the “Palais Augmenté" app to immerse themselves in the world of works presented in the festival accessible via giant sloping panels.

  • After

    With the presence of a Blinkl stand, our agency gave the public the opportunity to leave with a documentation about this increased festival and to experience a simulation of the exhibition through the flyer “Palais Augmenté".

The Festival of New Perceptions

The programme includes five augmented reality works created for the occasion by five international artists: Mélanie Courtinat, Lauren Moffatt, Mélodie Mousset, Manuel Rossner and Theo Triantafyllidis, as well as two works created by the Gobelins School of Image and by ECAL.

Practical information about the festival on the website of the RMN.

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