On the occasion of the end of the year, the creative studio Blinkl accompanied the JouéClub chain of stores on the creation of an interactive expanded catalogue after a first partnership in December 2020.

A fun family experience, combining adventure, discovery and track play.

  • Before

    360° accompaniment in the elaboration of the expanded catalogue: project framing, content creation, scripting, interface development and integration.

  • Then

    Creation of an enhanced playful scripted route around the Christmas festivities.

    An experience to live as a family to discover the JouéClub catalogue and try to win a trip to Lapland.

  • After

    A great satisfaction from our client on the quality of the experience and a presentation to the journalists to announce the release of the catalogue.

    A total of 12 million copies distributed throughout France.

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