The Air Force wants to develop a serious game in augmented reality so that players can put themselves in the shoes of a helicopter pilot from the Cobra mission. The game must be easily accessible, on the web, in order to engage a maximum of users thanks to the multiple distribution channels of this employer brand campaign allowing to seize all the opportunities of augmented reality without application.
The Cobra Mission, a serious game in augmented reality on the life of a pilot
An experience presented at a press conference and accessible from the campaign website homepage and all of the national print and mobile recruitment campaign . Available on all recent mobiles.
Creation of a realistic scenario of a rescue mission and gamification of the user journey. Creation, animation and integration of 3D elements and development of the helicopter's gameplay interface.
More than 26,000 connections in a month contributing to reputation and the employer image of this public insitution.
Serious Game in augmented reality without application
We are happy to sign this collaboration with the Havas agency on the creation of one of the most beautiful games made in WEB AR. The simplicity of access and sharing from the website but also from social networks made it possible to gather all the conditions for the success of this operation. The "Mission Cobra" becoming, thanks to augmented reality without application, an element of surprise, engaging, playful and instructive at the service of our client's image.