On the occasion of the release of the Pulseboost HD shoe, Adidas decided to highlight the major attributes of this very technical model, through an In-store animation. A time to focus on the product and to restore all the qualities for a target of demanding runners.

  • Before

    Installation of a display in a shop window, in-store advertising and a teaser on social networks

  • While

    Scripting of an animation around the product, 3D modeling of the shoe, creation and animation and interactive information points.

  • After

    A innovative operation on the interactive presentation of products to a specialist audience.

The 3D and interactive retail focus

Through this new format, Blinkl offers a new use of 3D in the web for interactive and 3D discovery of new products with high added value. A fun way to catch the user's attention and get as close as possible to a store discovery experience and seller advice. All this, by promoting sharing on social networks thanks to the flexibility of pureweb.

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