Blinkl, the creative studio that enchants Christmas parties !

Published on November 9, 2021

For the holiday season, Blinkl has set itself the goal of showing you a little more of its creative skills in-house.

We had the opportunity to accompany the chain of stores JouéClub on the release of a new interactive augmented catalogue.

This is an opportunity for us to get our designers to work on the entire creative part of this project and thus show our skills in the elaboration of visual content: 3D creation and animation, accompaniment on interactive storytelling (UI/UX), . . .

We have developed the animation of these different colourful characters to make them interact with each other and with the families throughout a journey punctuated by a playful and enchanting scenario.

Their mission : Scan the catalogue pages to find the reindeer hidden on the many toy pages in the catalogue.

To do so, they will be helped by several radio stations located at each new chapter that contain valuable information to find Santa’s friends and thus hope to win a trip to Lapland.

An enhanced family experience combining adventure, discovery and track play: ideal for preparing the future Santa Claus list.

This project was an opportunity for us to collaborate again with Altavia Nantes, we thank them for their trust throughout this adventure.

If you would also like to discover our route, visit the JouéClub stores, your mailboxes and partner brands.