Blinkl augment the agricultural innovations of tomorrow !
Published on July 29, 2021
Since its creation, the Blinkl agency has been working with L’agrandisseur Fisheye, an incubator of startups dedicated to image and culture. His common affinities around art and technology have led to beautiful projects, such as the creation of the “Palais Augmenté” app at the first world festival dedicated to artistic creation in augmented reality.
This time, our agency was able to take on new challenges in creating interactive stories by using its expertise in the field of agriculture by accompanying Fisheye and the food chain Mc Donald France in the development of a communication operation around an ecological farm in Autruy-sur-Juine, in the Loiret.
For the development of this project, named “Zero Ambition Coal”, our agency’s mission was to show the journalists attending the event the actions underway at the farm, but also the actions to come, such as the use of drones or more modern tractors.
But how can we illustrate these many changes ? With an innovative and interactive format adapted to the needs of our sponsor : an increased visit to live on site.
Journalists were asked to scan a wooden pallet engraved specifically for the event with their smartphone and press one of the points on an augmented map to discover, in 360°, a direct projection of the technologies of the future in the agricultural sector.
By using interactive narrative again for this creation, we are pushing new boundaries in the use of augmented reality.
Here, this technology doesn’t take over the message, but it carries it, and honors it.
It is precisely on this point that we manage to express our deep values: emotionally involving the audience in beautiful stories, making them no longer just a user, but a user able to immerse themselves in educational and engaging Pure Web experiences.